From Israel to New York and back: Meet Nurit from Shugarush Accessories

At Katt. we want to introduce our customers to exclusive collaborations from some of the most relevant independent artists and creatives. Showcasing their work and supporting the artists behind them by creating a unique platform for designers and illustrators. Last week we sat down with Nurit to ask her a little bit more about her and her products.  

Can you tell us about yourself and what you're working on?

I'm Nurit, I'm a freelance illustrator and designer from Tel Aviv, Israel. I'm the owner and designer of the line Shugarush Accessories, where I design and sell unique yet affordable accessories, such as pins, patches, necklaces and more. I enjoy the Tel Aviv city life, especially the beach and the park. I love traveling the world with my newly wed husband. I seek for inspiration everywhere and in everything. At the moment, I am working on my new collection, which so far has a romantic vintage vibe with a funky modern twist.

What is your background?

I was always into arts and crafts, creating with all sorts of materials. I have a BA degree in graphic design, and after experiencing the field for a year, I decided to become freelance and focus mainly on illustration. I've been a freelance illustrator for the past three years. I signed with an illustration agency and have been working with them since. I do digital illustrations for magazines, educational books, animations and more. You can find my works at

My lifetime dream was jewelry. I was always drawn to that but felt like gold and diamonds are too expensive and risky.

But my lifetime dream was jewelry. I was always drawn to that but felt like gold and diamonds are too expensive and risky. A little over a year ago I created my first enamel pin design, the "Floral Cat", and based my brand - Shugarush Accessories. Initially, it was all about pins. But gradually grew into creating necklaces, bracelets, earrings, patches and more. I am sure that my line will continue to grow and expand and now it's becoming my full time job.

Where do you usually work from? What's your ideal setup?

I work from my apartment in Tel Aviv and I love it. I never found myself in offices, and always felt like I needed to escape from them in order to have my creative juices flowing. I never liked having a boss who managed me, I like being my own boss. My work space is very small and crowded with cactuses and succulents. When it's nice out, I enjoy sketching ideas in my sketchbook at the beach or park. I look for inspiration in flowers, plants, and in what people wear.

I never found myself in offices, and always felt like I needed to escape from them in order to have my creative juices flowing.

I work on my Macbook connected with a desktop screen, trace my sketches with a Wacom, and do dozens of adjustments on each file till it's perfect.


What age were you when you first started making anything? What did you make?

Very young, kindergarten age. My grandmother is an artist. When I was a child, she used to teach sewing classes at her home studio and I would sit around and create stuff. I remember sitting on the floor and sewing tiny (the smaller the cuter) felt stuffed animals, drawing with water colors and oil paints, cutting paper with scissors into shapes, creating beaded jewelry and tiny sculptures with Fimo (polymore clay). Those days followed me for the rest of my years and to these days I still enjoy experimenting with as many field and medias.

As mentioned, I started with graphic design which evolved into illustration and eventually turned into pins and jewelry. I also photograph all of my items by myself, I style the set and design all the packaging.

What is the best place in the world to be a maker?

That's a tough one, I'm searching for this answer myself. I just came back to Tel Aviv from a month and a half of working on my business in New York. I think that Tel Aviv is good because there are a lot of designers and creative thinkers here. But I think that manufacturing or doing e-commerce from Israel is difficult. I think that New York is better in that sense, because they have a well oiled e-commerce machine, but living there is very expensive and competitive. So I guess each place has it's pros and cons. Ideally, I would love to work with as many people from as many countries.

The best career advice I've ever received? To keep pushing forward, and good things will come.

Tell us the story behind your latest product. Why did you make it?

My latest product is my floral bracelet which I created specifically for my recent wedding. I think that it stands out from what other designers in the wedding fields do, and it is very much my style - delicate and clean. For a while, it got me thinking if I should do a bridal line. I'm currently working on making them available for purchase in both white and lilac. They should be available from the beginning of December 2017.

When you're running low on motivation, what do you do to pick yourself up?

Oh, I have those days. I would usually look around for inspiration on Pinterest, Instagram, Youtube, and sketch around and gather my thoughts. I sometimes get overwhelmed because there are so many designers and the market is so saturated. But on the other hand, that's what's amazing about this field, each person can create from their own muse.

Who do you dream of collaborating with one day and why?

I dream of collaborating with Gucci. And yes, I know - high hopes. I saw the collection that they did with Trevor Andrew. He was a street artist that spray painted "Gucci" logos and various designs surrounding the brand. Andrew gathered a following on social media and eventually, caught Gucci's eyes and got a deal to collaborate with them. He created a jewelry line, which I feel like the materials he uses are similar to mine. I really like Gucci's aesthetics and vibe.

Who are the people you admire and look to for inspiration?

I find inspiration in big retails and high fashion brands, celestial elements, Japanese culture, vintage jewelry and current trends. It's a mish-mash of all things I love. I have so many brands and people that I admire and look to for inspiration. I would look around online and let everything sink in. The designs slowly come alive once I put them on paper. The first stage is usually very different than the final one. It's a long process. I can work on the tiniest nuances and colors hues for days.

If money were no object, what would you do with your time?

If money wasn't an issue, I would expand and push my business forward. I love it so much that to me, it means more than a job. I have so many ideas for new designs, but I am cautious in the making process. Since I invest my own money and time into each design, I want to be careful about my choices. But if you were to go into my mind, you would see so many creative ideas scattered around.